Italian wine is exported all over the world, and names like Barolo, Brunello and Chianti are known everywhere. In Italy wine is a substantial topic, a sort of test which can ensure either respect or lack of attention from an entire restaurant staff. Doing your homework ensures that you will get better service, better wine and in the end may even pay less.

So before reaching Italy, try to learn a little about the most important wines of the region you are planning to visit. This will greatly increase you enjoyment. Italian cuisine varies greatly from region to region (sometimes also from town to town), and wine reflects this variety. Italians have a long tradition of matching wines with dishes and often every dish has an appropriate wine. The popular "color rule" (red wines with meat dishes, white wines with fish) can be happily broken when proposed by a sommelier or when you really know what you are doing: Italy has many strong white wines to serve with meat (a Sicilian or Tuscan chardonnay), as well as delicate red wines for fish (perhaps an Alto Adige pinot noir).

Unlike in the UK, for example, the price mark-ups charged by restaurants for wines on their wine list are not usually excessive, giving you a chance to experiment. In the big cities, there are also many wine bars, where you can taste different wines by the glass, at the same time as eating some delicious snacks. Unlike in many other countries it is unusual for restaurants to serve wine by the glass.

The vino della casa (house wine) can be an excellent drinking opportunity in small villages far from towns (especially in Tuscany), where it could be what the patron would really personally drink or could even be the restaurant's own product. It tends to be a safe choice in decent restaurants in cities as well. Vino della casa may come bottled but in lower-priced restaurants it is still just as likely to be available in a carafe of one quarter, one half or one litre. As a general rule, if the restaurant seems honest and not too geared for tourists, the house wine is usually not too bad. That said, some house wines can be dreadful and give you a nasty head the next morning. If it doesn't taste too good it probably won't do you much good, so send it back and order from the wine list.

Italians are justly proud of their wines and foreign wines are rarely served, but many foreign grapes like cabernet sauvignon and chardonnay are increasingly being used.